The Lingerie Football League is exchanging the lingerie for regular athletic gear and rebranding to remove all the sexiness, including the name. Mitchell S. Mortaza, Founder and Chairman of the newly-retitled Legends Football League, explains:
This is the next step in the maturation of our now global sport. While the Lingerie Football League name has drawn great media attention allowing us to showcase the sport to millions, we have now reached a crossroad of gaining credibilty as a sport or continuing to be viewed as a gimmick.
This seems like a good thing, since it indicates that people may actually want to watch women play football, even if they’re wearing real clothes. Hopefully the gamble pays off, because—as silly and sexist as its beginnings were—the LFL could eventually open doors for aspiring female athletes.
Via Jezebel.