As creator Leigh Alexander explains on The New Statesman, the whole thing “runs the risk of catching fire with people who miss the point.” Though Alexander wanted certain male tech writers to understand the sexism in the tech writing world by having people tweet out comments about male tech writers’ appearances when sharing their articles, some might reduce the movement to a joke or use it as a way to say hurtful things to men and women alike, she explains.
This bums me out a little, because it could have been a fun, light-hearted way to draw attention to a serious problem, but she’s probably right—it’s too easy to imagine ways the whole thing could backfire.